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AdTech Knowledge Base Topic > Google Analytics What is a website profile?A website profile is essentially a set of rules that define the reports that you see. Generally, a website profile corresponds with a domain - you'll have one profile per domain, so that you can view reports for each domain separately. If you would like to track sections of a site, you can again create multiple profiles and use filters to return the applicable data. If there are certain subdirectories of your website that you would like to track, you can create a filter to only report on traffic to that directory:
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